:root{
  --blue:#0052CD;--blue-2:#1a68e0;--blue-3:#EEF4FF;--blue-4:#F5F8FF;
  --ink:#111318;--ink-2:#555E6C;--ink-3:#9AA3B0;--ink-4:#F3F5F7;
  --line:#E4E8ED;--white:#fff;--surface:#F8FAFC;
  --green:#16a34a;--amber:#d97706;--red:#dc2626;
  --fs:'DM Serif Display','Noto Serif SC',Georgia,serif;
  --fn:'DM Sans','Noto Sans SC',sans-serif;
  --fz:'Noto Sans SC','DM Sans',sans-serif;
  --nav-h:64px;--max-w:1160px;--pad:48px;--sec:88px;
  --r:10px;--rl:16px;
  --s1:8px;--s2:16px;--s3:24px;--s4:32px;--s5:40px;--s6:56px;--s7:72px;
}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--white);color:var(--ink);font-family:var(--fz);line-height:1.65;overflow-x:hidden}
a{text-decoration:none;color:inherit}
img{display:block;max-width:100%}
.w{max-width:var(--max-w);margin:0 auto;padding:0 var(--pad)}
.sec{padding:var(--sec) 0}
.eye{font-family:var(--fn);font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);display:flex;align-items:center;gap:8px;margin-bottom:12px}
.eye::before{content:'';width:20px;height:2px;background:var(--blue);border-radius:1px;flex-shrink:0}
.eye-inv{color:rgba(255,255,255,.4)}.eye-inv::before{background:rgba(255,255,255,.25)}
.h1{font-family:var(--fs);font-size:clamp(34px,4.8vw,60px);font-weight:400;line-height:1.08;letter-spacing:-.03em}
.h2{font-family:var(--fs);font-size:clamp(26px,3.5vw,46px);font-weight:400;line-height:1.12;letter-spacing:-.025em}
.em{font-style:italic;color:var(--blue)}
.sub{font-size:15px;color:var(--ink-2);line-height:1.8;font-weight:300}
.btn{display:inline-flex;align-items:center;gap:8px;font-family:var(--fn);font-size:14px;font-weight:600;padding:11px 22px;border-radius:var(--r);border:none;cursor:pointer;transition:all .2s;white-space:nowrap;text-decoration:none}
.btn-p{background:var(--blue);color:var(--white)}
.btn-p:hover{background:var(--blue-2);box-shadow:0 8px 24px rgba(0,82,205,.3);transform:translateY(-1px)}
.btn-o{background:transparent;color:var(--ink);border:1.5px solid var(--line)}
.btn-o:hover{border-color:var(--blue);color:var(--blue)}
.btn-w{background:var(--white);color:var(--blue)}
.btn-w:hover{background:var(--blue-3)}
.rv{opacity:0;transform:translateY(16px);transition:opacity .5s ease,transform .5s ease}
.rv.in{opacity:1;transform:none}
.d1{transition-delay:.08s}.d2{transition-delay:.16s}.d3{transition-delay:.24s}.d4{transition-delay:.32s}

/* ── NAV ── */
#nav{position:fixed;top:0;left:0;right:0;height:var(--nav-h);z-index:500;background:rgba(255,255,255,.96);backdrop-filter:blur(20px);border-bottom:1px solid var(--line);display:flex;align-items:center;padding:0 var(--pad);transition:box-shadow .3s}
#nav.scrolled{box-shadow:0 2px 16px rgba(0,0,0,.07)}
.nav-logo{font-family:var(--fn);font-size:18px;font-weight:700;letter-spacing:-.03em;color:var(--ink);display:flex;align-items:center;margin-right:auto}
.nav-logo span{color:var(--blue);font-size:22px}
.nav-links{display:flex;align-items:center;list-style:none;height:var(--nav-h);margin-right:24px}
.nav-links li>a{font-family:var(--fn);font-size:13.5px;color:var(--ink-2);padding:0 14px;height:100%;display:flex;align-items:center;transition:color .15s}
.nav-links li>a:hover,.nav-links li.open>a{color:var(--ink)}
.nav-links li>a.active{color:var(--blue);font-weight:600}
.nav-caret{width:9px;height:5px;flex-shrink:0;transition:transform .2s;color:var(--ink-3)}
.nav-links li.open .nav-caret{transform:rotate(180deg)}
.nav-cta,.nav-ctas{display:flex;align-items:center;gap:10px;flex-shrink:0}
.mega-wrap{
  position:fixed;top:var(--nav-h);left:0;right:0;
  display:flex;justify-content:center;z-index:499;
  pointer-events:none;
  opacity:0;visibility:hidden;transform:translateY(-8px);
  transition:opacity .18s,transform .18s,visibility .18s
}
.nav-links li.open .mega-wrap{
  opacity:1;visibility:visible;pointer-events:auto;transform:none
}
.mega-box{
  width:min(820px,90vw);
  background:var(--white);
  border:1px solid var(--line);border-top:2.5px solid var(--blue);
  border-radius:0 0 var(--rl) var(--rl);
  box-shadow:0 24px 64px rgba(0,0,0,.1);
  overflow:hidden
}
.mega-body{display:grid;padding:var(--s3) 0;gap:0}
.mega-col{padding:4px var(--s3)}
.mega-col+.mega-col{border-left:1px solid var(--line)}
.mega-label{
  font-family:var(--fn);font-size:10px;font-weight:700;
  letter-spacing:.13em;text-transform:uppercase;color:var(--ink-3);
  padding:4px 10px 8px;margin-bottom:2px
}
.mega-link{
  display:flex;align-items:center;gap:10px;
  padding:9px 10px;border-radius:8px;
  font-size:13.5px;color:var(--ink);
  transition:background .12s
}
.mega-link:hover{background:var(--blue-4)}
.mega-link-icon{font-size:16px;flex-shrink:0;width:22px;text-align:center}
.mega-link-name{font-family:var(--fn);font-size:13px;font-weight:600;color:var(--ink)}
.mega-link-desc{font-size:11.5px;color:var(--ink-3);margin-top:1px}
.mega-foot{
  padding:12px var(--s3);background:var(--surface);
  border-top:1px solid var(--line);
  display:flex;align-items:center;justify-content:space-between;gap:var(--s2)
}
.mega-foot-text{font-family:var(--fn);font-size:12.5px;color:var(--ink-2)}
.mega-foot-cta{
  font-family:var(--fn);font-size:12.5px;font-weight:600;
  color:var(--blue);display:flex;align-items:center;gap:4px;white-space:nowrap
}
.ham{display:none;width:40px;height:40px;border-radius:8px;border:1.5px solid var(--line);background:transparent;cursor:pointer;flex-direction:column;align-items:center;justify-content:center;gap:5px;flex-shrink:0;margin-left:12px}
.ham span{width:18px;height:1.5px;background:var(--ink);border-radius:1px;transition:all .25s;display:block}
.ham.open span:nth-child(1){transform:translateY(6.5px) rotate(45deg)}
.ham.open span:nth-child(2){opacity:0}
.ham.open span:nth-child(3){transform:translateY(-6.5px) rotate(-45deg)}
#drawer{position:fixed;top:var(--nav-h);left:0;right:0;bottom:0;background:var(--white);z-index:490;overflow-y:auto;padding:20px var(--pad) 40px;transform:translateX(100%);transition:transform .3s}
#drawer.open{transform:none}
.dr-lbl,.dr-section{padding:10px 0 6px;font-family:var(--fn);font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3)}
.dr-link{display:block;padding:13px 0;border-bottom:1px solid var(--line);font-family:var(--fn);font-size:15px;font-weight:500;color:var(--ink)}
#overlay{position:fixed;inset:0;background:rgba(0,0,0,.3);z-index:480;opacity:0;visibility:hidden;transition:all .25s}
#overlay.on{opacity:1;visibility:visible}
#toc{position:fixed;right:20px;top:50%;transform:translateY(-50%);z-index:300;display:flex;flex-direction:column;gap:8px}
.tc{width:7px;height:7px;border-radius:50%;background:var(--line);cursor:pointer;transition:all .2s}
.tc.on{background:var(--blue);transform:scale(1.3)}
@media(max-width:1200px){#toc{display:none}}

/* ── HERO ── */
#hero{
  padding-top:var(--nav-h);
  background:linear-gradient(155deg,#071220 0%,#0c1e38 45%,#111318 100%);
  position:relative;overflow:hidden
}
#hero::before{
  content:'';position:absolute;inset:0;
  background:radial-gradient(ellipse 55% 50% at 28% 50%,rgba(0,82,205,.16) 0%,transparent 70%);
  pointer-events:none
}
.hero-w{
  max-width:var(--max-w);margin:0 auto;padding:56px var(--pad) 72px;
  display:grid;grid-template-columns:1fr 420px;gap:56px;align-items:start;
  position:relative;z-index:1
}
.hero-breadcrumb{font-family:var(--fn);font-size:12px;color:rgba(255,255,255,.35);display:flex;align-items:center;gap:6px;margin-bottom:20px}
.hero-breadcrumb span{color:rgba(255,255,255,.2)}
.hero-tags{display:flex;gap:6px;flex-wrap:wrap;margin-bottom:20px}
.hero-tag{font-family:var(--fn);font-size:11px;font-weight:600;padding:4px 10px;border-radius:20px;background:rgba(0,82,205,.25);color:rgba(100,160,255,.9);border:1px solid rgba(0,82,205,.35)}
.hero-h1{color:var(--white);margin-bottom:var(--s3)}
.hero-h1 em{font-style:italic;color:rgba(100,180,255,.8)}
.hero-desc{font-size:15px;color:rgba(255,255,255,.52);line-height:1.85;margin-bottom:var(--s4);max-width:520px}
.hero-checks{display:flex;flex-direction:column;gap:8px;margin-bottom:var(--s5)}
.hc-row{display:flex;align-items:center;gap:10px;font-size:13.5px;color:rgba(255,255,255,.55)}
.hc-row::before{content:'✓';width:20px;height:20px;border-radius:50%;background:rgba(0,82,205,.3);color:rgba(100,160,255,.9);font-size:11px;font-weight:700;font-family:var(--fn);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.hero-stats{display:flex;gap:var(--s4);flex-wrap:wrap;padding-top:var(--s4);border-top:1px solid rgba(255,255,255,.07)}
.hs-num{font-family:var(--fn);font-size:28px;font-weight:700;color:var(--white);line-height:1}
.hs-lbl{font-size:11.5px;color:rgba(255,255,255,.3);margin-top:4px;line-height:1.4}

/* Form card */
.hero-form-card{background:var(--white);border-radius:var(--rl);overflow:hidden;box-shadow:0 24px 64px rgba(0,0,0,.35);position:sticky;top:calc(var(--nav-h) + 20px)}
.hf-head{padding:20px var(--s3) 16px;background:linear-gradient(135deg,var(--blue) 0%,var(--blue-2) 100%)}
.hf-title{font-family:var(--fn);font-size:16px;font-weight:700;color:var(--white);margin-bottom:4px}
.hf-sub{font-size:12.5px;color:rgba(255,255,255,.65)}
.hf-free{display:inline-flex;align-items:center;gap:5px;margin-top:8px;font-family:var(--fn);font-size:11px;font-weight:700;padding:3px 10px;border-radius:20px;background:rgba(255,255,255,.15);color:rgba(255,255,255,.8)}
.hf-body{padding:var(--s3)}
.hf-group{margin-bottom:14px}
.hf-label{font-family:var(--fn);font-size:12px;font-weight:600;color:var(--ink);margin-bottom:5px;display:block}
.hf-inp,.hf-sel{width:100%;padding:10px 13px;border:1.5px solid var(--line);border-radius:8px;font-family:var(--fz);font-size:14px;color:var(--ink);background:var(--white);outline:none;transition:border-color .15s;-webkit-appearance:none}
.hf-inp:focus,.hf-sel:focus{border-color:var(--blue)}
.hf-inp::placeholder{color:var(--ink-3)}
.hf-row{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:14px}
.hf-checks{display:flex;flex-wrap:wrap;gap:6px;margin-top:6px}
.hf-check{display:flex;align-items:center;gap:5px;font-family:var(--fn);font-size:12px;font-weight:500;padding:5px 11px;border-radius:6px;border:1.5px solid var(--line);background:var(--surface);color:var(--ink-2);cursor:pointer;transition:all .15s;user-select:none}
.hf-check.on{border-color:var(--blue);background:var(--blue-3);color:var(--blue)}
.hf-success{display:none;padding:var(--s5) var(--s3);text-align:center}
.hf-success.show{display:block}

/* ── PAIN POINTS ── */
#sec-pain{background:var(--surface)}
.pain-8{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:var(--s5)}
.pain-c{background:var(--white);border:1px solid var(--line);border-radius:var(--rl);padding:var(--s3);transition:box-shadow .2s,border-color .2s}
.pain-c:hover{box-shadow:0 8px 24px rgba(0,82,205,.08);border-color:rgba(0,82,205,.2)}
.pain-num{font-family:var(--fn);font-size:10px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-3);margin-bottom:12px}
.pain-ico{font-size:28px;margin-bottom:10px}
.pain-title{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--ink);margin-bottom:8px;line-height:1.3}
.pain-desc{font-size:13px;color:var(--ink-2);line-height:1.65;margin-bottom:10px}
.pain-quote{font-size:12px;color:var(--blue);font-style:italic;padding:8px 12px;background:var(--blue-3);border-radius:6px;border-left:3px solid var(--blue);line-height:1.5}
.pain-cta-bar{margin-top:var(--s5);padding:28px var(--s4);background:var(--ink);border-radius:var(--rl);display:flex;align-items:center;justify-content:space-between;gap:var(--s4);flex-wrap:wrap}
.pcb-stat{text-align:center}
.pcb-num{font-family:var(--fn);font-size:28px;font-weight:700;color:var(--white)}
.pcb-lbl{font-size:12px;color:rgba(255,255,255,.35);margin-top:3px}
.pcb-text{font-family:var(--fs);font-size:20px;font-weight:400;color:var(--white);max-width:440px;line-height:1.3}
.pcb-text em{font-style:italic;color:rgba(100,160,255,.7)}

/* ── B2B LOGIC ── */
#sec-logic{background:var(--white)}
.logic-grid{display:grid;grid-template-columns:1fr 1fr;gap:var(--s7);align-items:start}
.logic-points{margin-top:var(--s4);display:flex;flex-direction:column;gap:0}
.lp{display:grid;grid-template-columns:44px 1fr;padding:14px 0;border-bottom:1px solid var(--line)}
.lp:first-child{padding-top:0}
.lp:last-child{border-bottom:none}
.lp-num{font-family:var(--fn);font-size:11px;font-weight:700;color:var(--ink-3);padding-top:3px}
.lp-name{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--ink);margin-bottom:3px}
.lp-desc{font-size:13px;color:var(--ink-2);line-height:1.6}
/* Buyer journey visual */
.buyer-journey{background:var(--surface);border:1px solid var(--line);border-radius:var(--rl);overflow:hidden}
.bj-head{padding:14px var(--s3);background:var(--ink);display:flex;align-items:center;justify-content:space-between}
.bj-title{font-family:var(--fn);font-size:12px;font-weight:600;color:rgba(255,255,255,.5)}
.bj-badge{font-family:var(--fn);font-size:10.5px;font-weight:700;padding:3px 9px;border-radius:4px;background:rgba(0,82,205,.4);color:rgba(150,190,255,.9)}
.bj-body{padding:var(--s3)}
.bj-stage{margin-bottom:14px}
.bj-stage:last-child{margin-bottom:0}
.bj-stage-head{display:flex;align-items:center;gap:10px;margin-bottom:8px}
.bj-stage-badge{font-family:var(--fn);font-size:11px;font-weight:700;padding:3px 10px;border-radius:4px;background:var(--blue-3);color:var(--blue)}
.bj-stage-title{font-family:var(--fn);font-size:13px;font-weight:700;color:var(--ink)}
.bj-keywords{display:flex;flex-wrap:wrap;gap:5px;margin-bottom:6px}
.bj-kw{font-family:var(--fn);font-size:11.5px;padding:3px 9px;border-radius:4px;background:var(--white);border:1px solid var(--line);color:var(--ink-2)}
.bj-action{font-size:12px;color:var(--blue);font-style:italic;padding:6px 10px;background:var(--blue-3);border-radius:6px}

/* ── WHY DIFFERENT ── */
#sec-why{background:var(--ink)}
.why-3{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:1px solid rgba(255,255,255,.07);border-radius:var(--rl);overflow:hidden;margin-top:48px}
.why-col{padding:var(--s4) var(--s3);border-right:1px solid rgba(255,255,255,.07)}
.why-col:last-child{border-right:none}
.why-col-head{display:flex;align-items:center;gap:10px;margin-bottom:var(--s3);padding-bottom:var(--s2);border-bottom:1px solid rgba(255,255,255,.07)}
.why-col-ico{font-size:28px}
.why-col-title{font-family:var(--fn);font-size:14.5px;font-weight:700;color:var(--white)}
.why-col-type{font-size:11.5px;color:rgba(255,255,255,.3);margin-top:2px}
.why-col.ours{background:rgba(0,82,205,.1);border-color:rgba(0,82,205,.2)}
.why-col.ours .why-col-title{color:rgba(100,180,255,.9)}
.why-row{display:flex;gap:8px;align-items:flex-start;padding:9px 0;border-bottom:1px solid rgba(255,255,255,.07);font-size:13px;color:rgba(255,255,255,.38)}
.why-row:last-child{border-bottom:none}
.why-row.ok{color:rgba(255,255,255,.75)}
.wr-ico{flex-shrink:0;margin-top:2px;font-size:14px}

/* ── SERVICES ── */
#sec-services{background:var(--surface)}
.srv-6{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:48px}
.srv-c{background:var(--white);border:1px solid var(--line);border-radius:var(--rl);overflow:hidden;transition:box-shadow .2s,transform .2s}
.srv-c:hover{box-shadow:0 10px 30px rgba(0,0,0,.07);transform:translateY(-2px)}
.srv-ch{padding:16px 20px;border-bottom:1px solid var(--line);display:flex;align-items:flex-start;gap:12px}
.srv-ico{width:40px;height:40px;border-radius:8px;background:var(--blue-3);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0}
.srv-nm{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--ink);margin-bottom:3px}
.srv-tg{font-size:11.5px;color:var(--ink-3)}
.srv-cb{padding:16px 20px}
.srv-desc{font-size:13.5px;color:var(--ink-2);line-height:1.7;margin-bottom:var(--s2)}
.srv-tags{display:flex;flex-wrap:wrap;gap:5px}
.srv-tag{font-family:var(--fn);font-size:11px;padding:3px 8px;border-radius:4px;background:var(--surface);border:1px solid var(--line);color:var(--ink-2)}
.srv-cf{padding:12px 20px;background:var(--surface);border-top:1px solid var(--line);display:flex;align-items:center;justify-content:space-between}
.srv-fit{font-size:12px;color:var(--ink-3);font-family:var(--fn)}
.srv-cta{font-family:var(--fn);font-size:12.5px;font-weight:600;color:var(--blue)}

/* ── STRATEGY PHASES ── */
#sec-strategy{background:var(--white)}
.phases-tbl{margin-top:40px;overflow-x:auto;border:1px solid var(--line);border-radius:var(--r)}
.phases-tbl table{width:100%;border-collapse:collapse;font-size:13px}
.phases-tbl th{padding:11px 16px;font-family:var(--fn);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3);background:var(--surface);border-bottom:1px solid var(--line);text-align:left}
.phases-tbl td{padding:13px 16px;border-bottom:1px solid var(--line);color:var(--ink-2);line-height:1.6;vertical-align:top}
.phases-tbl tr:last-child td{border-bottom:none}
.phases-tbl td:first-child{font-weight:700;color:var(--ink);white-space:nowrap}
.ph-badge{display:inline-flex;align-items:center;font-family:var(--fn);font-size:11px;font-weight:700;padding:3px 9px;border-radius:4px;background:var(--blue-3);color:var(--blue)}

/* ── RESULTS ── */
#sec-results{background:var(--surface)}
.results-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:48px}
.result-c{border:1px solid var(--line);border-radius:var(--rl);overflow:hidden}
.result-cover{height:200px;overflow:hidden;position:relative;background:var(--ink-4)}
.result-cover img{width:100%;height:100%;object-fit:cover}
.result-lbl{position:absolute;bottom:12px;left:12px;font-family:var(--fn);font-size:11px;font-weight:700;background:rgba(0,0,0,.55);color:var(--white);padding:3px 9px;border-radius:4px;backdrop-filter:blur(6px)}
.result-body{padding:var(--s3)}
.result-n{font-family:var(--fn);font-size:15px;font-weight:700;color:var(--ink);margin-bottom:6px}
.result-d{font-size:13px;color:var(--ink-2);line-height:1.65;margin-bottom:16px}
.result-m{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:1px solid var(--line);border-radius:var(--r)}
.rm{padding:10px;text-align:center;border-right:1px solid var(--line)}
.rm:last-child{border-right:none}
.rm-v{font-family:var(--fn);font-size:18px;font-weight:700;color:var(--blue)}
.rm-l{font-size:10.5px;color:var(--ink-3);margin-top:2px}

/* ── INDUSTRIES ── */
#sec-industries{background:var(--white)}
.ind-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:48px}
.ind-c{background:var(--surface);border:1px solid var(--line);border-radius:var(--rl);padding:var(--s3);transition:box-shadow .2s}
.ind-c:hover{box-shadow:0 4px 16px rgba(0,82,205,.08)}
.ind-ico{font-size:32px;margin-bottom:10px}
.ind-name{font-family:var(--fn);font-size:14.5px;font-weight:700;color:var(--ink);margin-bottom:6px}
.ind-desc{font-size:12.5px;color:var(--ink-2);line-height:1.65;margin-bottom:10px}
.ind-kws{display:flex;flex-wrap:wrap;gap:4px}
.ind-kw{font-family:var(--fn);font-size:11px;padding:2px 8px;border-radius:4px;background:var(--white);border:1px solid var(--line);color:var(--blue)}

/* ── ENQUIRY (mid-page) ── */
#sec-enquiry{background:var(--blue)}
.enquiry-w{max-width:var(--max-w);margin:0 auto;padding:var(--sec) var(--pad);display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.eq-h2{font-family:var(--fs);font-size:clamp(26px,4vw,42px);font-weight:400;color:var(--white);line-height:1.1;margin-bottom:var(--s2)}
.eq-sub{font-size:15px;color:rgba(255,255,255,.6);margin-bottom:var(--s4)}
.eq-trust-row{display:flex;flex-direction:column;gap:10px}
.eq-trust{display:flex;gap:12px;align-items:center;padding:12px 16px;background:rgba(255,255,255,.1);border-radius:var(--r);border:1px solid rgba(255,255,255,.15)}
.eq-trust-ico{font-size:18px;flex-shrink:0}
.eq-trust-title{font-family:var(--fn);font-size:13px;font-weight:700;color:var(--white);margin-bottom:2px}
.eq-trust-desc{font-size:12px;color:rgba(255,255,255,.5)}
.qr-phone{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:var(--s4)}
.qp-c{background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.18);border-radius:12px;padding:16px;display:flex;flex-direction:column;align-items:center;text-align:center;gap:8px}
.qp-lbl{font-size:11px;color:rgba(255,255,255,.4);font-family:var(--fn)}
.qr-wrap{width:100px;height:100px;border-radius:8px;background:var(--white);padding:4px;overflow:hidden}
.qr-wrap img{width:100%;height:100%;object-fit:cover;border-radius:5px;display:block}
.qp-name{font-family:var(--fn);font-size:12.5px;font-weight:600;color:var(--white)}
.qp-loc{font-size:11px;color:rgba(255,255,255,.3)}
.qp-phone{font-family:var(--fn);font-size:19px;font-weight:700;color:rgba(255,255,255,.9);letter-spacing:.03em}
.qp-hours{font-size:11px;color:rgba(255,255,255,.3);line-height:1.7}
.eq-form{background:var(--white);border-radius:var(--rl);padding:var(--s4)}
.ef-title{font-family:var(--fn);font-size:16px;font-weight:700;color:var(--ink);margin-bottom:4px}
.ef-sub{font-size:13px;color:var(--ink-2);margin-bottom:var(--s3)}
.ef-row{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:12px}
.ef-g{margin-bottom:12px}
.ef-lbl{font-family:var(--fn);font-size:12px;font-weight:600;color:var(--ink);margin-bottom:5px;display:block}
.ef-inp,.ef-sel,.ef-ta{width:100%;padding:10px 13px;border:1.5px solid var(--line);border-radius:8px;font-family:var(--fz);font-size:14px;color:var(--ink);background:var(--white);outline:none;transition:border-color .15s;-webkit-appearance:none}
.ef-inp:focus,.ef-sel:focus,.ef-ta:focus{border-color:var(--blue)}
.ef-inp::placeholder,.ef-ta::placeholder{color:var(--ink-3)}
.ef-ta{resize:vertical;min-height:80px;line-height:1.6}
.ef-checks{display:flex;flex-wrap:wrap;gap:5px;margin-top:6px}
.ef-ck{font-family:var(--fn);font-size:12px;font-weight:500;padding:5px 10px;border-radius:6px;border:1.5px solid var(--line);background:var(--surface);color:var(--ink-2);cursor:pointer;transition:all .15s;user-select:none}
.ef-ck.on{border-color:var(--blue);background:var(--blue-3);color:var(--blue)}
.ef-ok{display:none;text-align:center;padding:40px 20px}
.ef-ok.show{display:block}

/* ── FAQ ── */
#sec-faq{background:var(--surface)}
.faq-outer{display:grid;grid-template-columns:1fr 280px;gap:48px}
.faq-stick{position:sticky;top:calc(var(--nav-h)+24px);height:fit-content}
.faq-side-title{font-family:var(--fs);font-size:26px;font-weight:400;color:var(--ink);line-height:1.25;margin-bottom:12px}
.faq-cta-box{background:var(--blue);border-radius:var(--rl);padding:24px;margin-top:20px}
.faq-list{display:flex;flex-direction:column;gap:0}
.faq-item{border-bottom:1px solid var(--line)}
.faq-item:first-child{border-top:1px solid var(--line)}
.faq-q{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:18px 0;cursor:pointer;font-family:var(--fn);font-size:14px;font-weight:600;color:var(--ink);transition:color .15s}
.faq-item.open .faq-q{color:var(--blue)}
.faq-tog{width:28px;height:28px;border-radius:50%;border:1.5px solid var(--line);background:var(--white);display:flex;align-items:center;justify-content:center;font-size:16px;color:var(--ink-3);flex-shrink:0;transition:all .25s}
.faq-item.open .faq-tog{background:var(--blue);border-color:var(--blue);color:var(--white);transform:rotate(45deg)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .35s ease,padding .3s;font-size:13.5px;color:var(--ink-2);line-height:1.8}
.faq-item.open .faq-a{max-height:320px;padding-bottom:18px}

/* ── CONTACT BOTTOM ── */
#sec-contact{background:var(--ink)}
.contact-cta-w{max-width:var(--max-w);margin:0 auto;padding:var(--sec) var(--pad);display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.ci-h2{font-family:var(--fs);font-size:clamp(26px,4vw,44px);font-weight:400;color:var(--white);line-height:1.1;margin-bottom:14px}
.ci-sub{font-size:15px;color:rgba(255,255,255,.5);line-height:1.8;margin-bottom:24px}
.ci-btns{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:24px}
.ci-trust{font-size:12px;color:rgba(255,255,255,.25)}
.c-box{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.12);border-radius:var(--rl);padding:28px}
.cf-title{font-family:var(--fn);font-size:16px;font-weight:700;color:var(--white);margin-bottom:4px}
.cf-sub{font-size:13px;color:rgba(255,255,255,.4);margin-bottom:20px}
.cf-row{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-bottom:12px}
.cf-g{margin-bottom:12px}
.cf-lbl{font-family:var(--fn);font-size:12px;font-weight:600;color:rgba(255,255,255,.5);margin-bottom:5px;display:block}
.cf-inp,.cf-sel,.cf-ta{width:100%;padding:10px 13px;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.18);border-radius:8px;font-family:var(--fz);font-size:14px;color:var(--white);outline:none;transition:border-color .15s;-webkit-appearance:none}
.cf-inp::placeholder,.cf-ta::placeholder{color:rgba(255,255,255,.25)}
.cf-inp:focus,.cf-sel:focus,.cf-ta:focus{border-color:rgba(0,82,205,.8)}
.cf-sel option{background:var(--ink);color:var(--white)}
.cf-ta{resize:vertical;min-height:80px;line-height:1.6}
.cf-ok{display:none;text-align:center;padding:40px 20px}
.cf-ok.show{display:block}
#float-btn{position:fixed;bottom:24px;right:24px;z-index:400;display:flex;flex-direction:column;gap:8px}
.fl-btn{display:flex;align-items:center;gap:8px;padding:12px 18px;border-radius:28px;font-family:var(--fn);font-size:13.5px;font-weight:600;cursor:pointer;border:none;box-shadow:0 6px 20px rgba(0,0,0,.18);transition:all .2s}
.fl-btn:hover{transform:translateY(-2px)}
.fl-wc{background:var(--white);color:var(--ink)}
.fl-ph{background:var(--blue);color:var(--white)}
footer{background:var(--ink);padding:64px 0 28px;border-top:1px solid rgba(255,255,255,.06)}
.fw{max-width:var(--max-w);margin:0 auto;padding:0 var(--pad)}
.fg{display:grid;grid-template-columns:260px 1fr 1fr 1fr;gap:40px;padding-bottom:40px;border-bottom:1px solid rgba(255,255,255,.07)}
.flogo{font-family:var(--fn);font-size:18px;font-weight:700;color:var(--white);display:flex;align-items:center;margin-bottom:10px}
.flogo span{color:var(--blue);font-size:22px}
.fdesc{font-size:12.5px;color:rgba(255,255,255,.25);line-height:1.75;max-width:210px}
.fht{font-family:var(--fn);font-size:10px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.18);margin-bottom:16px}
.fa{display:block;font-size:13px;color:rgba(255,255,255,.38);padding:4px 0;transition:color .2s}
.fa:hover{color:rgba(255,255,255,.8)}
.fbot{padding-top:24px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px}
.fcopy{font-size:12px;color:rgba(255,255,255,.16);font-family:var(--fn)}

/* ── RESPONSIVE ── */
@media(max-width:1024px){
  :root{--pad:32px}
  .hero-w{grid-template-columns:1fr 380px;gap:40px}
  .logic-grid{grid-template-columns:1fr}
  .enquiry-w{gap:40px}
  .contact-cta-w{gap:40px}
  .fg{grid-template-columns:1fr 1fr}
  .why-3{grid-template-columns:1fr}
}
@media(max-width:960px){
  :root{--pad:24px;--sec:72px}
  .nav-links,.nav-cta .btn-o,.nav-ctas .btn-o,.mega-wrap{display:none!important}
  .ham{display:flex}
  .hero-w{grid-template-columns:1fr;padding-top:40px;padding-bottom:0}
  .hero-form-card{position:static;margin-bottom:48px;border-radius:0 0 var(--rl) var(--rl)}
  .pain-8{grid-template-columns:1fr 1fr}
  .why-col{border-right:none;border-bottom:1px solid rgba(255,255,255,.07)}
  .why-col:last-child{border-bottom:none}
  .srv-6{grid-template-columns:1fr 1fr}
  .ind-grid{grid-template-columns:1fr 1fr}
  .results-grid{grid-template-columns:1fr}
  .enquiry-w{grid-template-columns:1fr}
  .faq-outer{grid-template-columns:1fr}
  .faq-stick{position:static}
  .contact-cta-w{grid-template-columns:1fr}
  .qr-phone{grid-template-columns:1fr 1fr}
  #float-btn{bottom:16px;right:16px}
}
@media(max-width:768px){
  :root{--pad:20px;--sec:64px}
  .pain-8{grid-template-columns:1fr}
  .srv-6{grid-template-columns:1fr}
  .ind-grid{grid-template-columns:1fr 1fr}
  .ef-row{grid-template-columns:1fr}
  .ci-btns{flex-direction:column}
  .ci-btns .btn{justify-content:center;width:100%}
  .qr-phone{grid-template-columns:1fr}
  .fg{grid-template-columns:1fr 1fr}
  .fl-btn span:last-child{display:none}
  .fl-btn{padding:12px 14px;border-radius:50%;width:46px;height:46px;justify-content:center}
  .hf-row{grid-template-columns:1fr}
  .cf-row{grid-template-columns:1fr}
}
@media(max-width:560px){
  :root{--pad:16px;--sec:56px}
  .ind-grid{grid-template-columns:1fr}
  .fg{grid-template-columns:1fr}
  #nav{padding:0 16px}
}
@media(max-width:400px){
  :root{--pad:14px;--sec:48px}
  .h1{font-size:28px}
  .h2{font-size:22px}
}

/* ── COST COMPARE ── */
#sec-cost{background:var(--ink)}
.cost-grid{display:grid;grid-template-columns:1fr auto 1fr;gap:0;align-items:stretch;margin-top:48px;border:1px solid rgba(255,255,255,.07);border-radius:var(--rl);overflow:hidden}
.cost-col{padding:var(--s5) var(--s4)}
.cost-col-trad{background:rgba(255,255,255,.03)}
.cost-col-seo{background:rgba(0,82,205,.12)}
.cost-vs{display:flex;align-items:center;justify-content:center;padding:0 var(--s3);background:rgba(255,255,255,.03);border-left:1px solid rgba(255,255,255,.07);border-right:1px solid rgba(255,255,255,.07)}
.cost-vs-text{font-family:var(--fn);font-size:18px;font-weight:700;color:rgba(255,255,255,.18);writing-mode:vertical-rl}
.cost-label{font-family:var(--fn);font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.3);margin-bottom:var(--s2);display:flex;align-items:center;gap:8px}
.cost-title{font-family:var(--fn);font-size:18px;font-weight:700;color:var(--white);margin-bottom:var(--s2)}
.cost-price{font-family:var(--fn);font-size:36px;font-weight:700;line-height:1;margin-bottom:6px}
.cost-price-trad{color:rgba(255,100,100,.8)}
.cost-price-seo{color:rgba(100,200,100,.9)}
.cost-note{font-size:12.5px;color:rgba(255,255,255,.35);margin-bottom:var(--s3);line-height:1.6}
.cost-items{display:flex;flex-direction:column;gap:6px}
.cost-item{display:flex;align-items:center;gap:8px;font-size:13px;color:rgba(255,255,255,.45)}
.cost-item-x::before{content:'✗';color:rgba(255,100,100,.6);font-weight:700;flex-shrink:0}
.cost-item-check::before{content:'✓';color:rgba(100,200,100,.7);font-weight:700;flex-shrink:0}

/* ── BUYER JOURNEY 5 STEPS ── */
#sec-journey{background:var(--white)}
.journey-steps{display:grid;grid-template-columns:repeat(5,1fr);gap:0;border:1px solid var(--line);border-radius:var(--rl);overflow:hidden;margin-top:48px;position:relative}
.journey-steps::after{content:'';position:absolute;top:56px;left:10%;right:10%;height:2px;background:linear-gradient(90deg,var(--blue-3),var(--blue),var(--blue-3));opacity:.4;pointer-events:none}
.js{padding:var(--s3) var(--s2);border-right:1px solid var(--line);text-align:center;position:relative;z-index:1}
.js:last-child{border-right:none}
.js-step{font-family:var(--fn);font-size:10px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--blue);margin-bottom:8px}
.js-ico{width:48px;height:48px;border-radius:50%;background:var(--blue-3);margin:0 auto 10px;display:flex;align-items:center;justify-content:center;font-size:18px}
.js-title{font-family:var(--fn);font-size:13px;font-weight:700;color:var(--ink);margin-bottom:5px;line-height:1.3}
.js-sub{font-size:12px;color:var(--ink-3);line-height:1.5;margin-bottom:8px}
.js-kw{display:inline-block;font-family:var(--fn);font-size:11px;padding:3px 8px;border-radius:4px;background:var(--blue-3);color:var(--blue);border:1px solid rgba(0,82,205,.15)}
/* B2B vs B2C Table */
.compare-tbl{width:100%;border-collapse:collapse;margin-top:40px;font-size:13px}
.compare-tbl th{padding:11px 16px;font-family:var(--fn);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;background:var(--surface);border-bottom:2px solid var(--line);text-align:left;color:var(--ink-3)}
.compare-tbl th:last-child{background:var(--blue-4);border-left:2px solid var(--blue);color:var(--blue)}
.compare-tbl td{padding:12px 16px;border-bottom:1px solid var(--line);color:var(--ink-2);line-height:1.55;vertical-align:top}
.compare-tbl td:first-child{font-weight:700;color:var(--ink);width:130px}
.compare-tbl td:last-child{background:var(--blue-4);border-left:2px solid rgba(0,82,205,.1);color:var(--ink)}
.compare-tbl tr:last-child td{border-bottom:none}

/* ── KEYWORD MATRIX ── */
#sec-keywords{background:var(--surface)}
.kw-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:40px}
.kw-col{background:var(--white);border:1px solid var(--line);border-radius:var(--rl);overflow:hidden}
.kw-col-head{padding:14px var(--s3);border-bottom:1px solid var(--line);display:flex;align-items:center;gap:10px}
.kw-col-ico{font-size:20px}
.kw-col-title{font-family:var(--fn);font-size:13.5px;font-weight:700;color:var(--ink)}
.kw-col-sub{font-size:11.5px;color:var(--ink-3);margin-top:2px}
.kw-col-body{padding:16px var(--s3)}
.kw-item{display:flex;align-items:flex-start;gap:10px;padding:9px 10px;border-radius:7px;background:var(--surface);border:1px solid var(--line);margin-bottom:6px}
.kw-item:last-child{margin-bottom:0}
.kw-text{font-family:'Courier New',monospace;font-size:12.5px;color:var(--blue);flex:1;line-height:1.4}
.kw-intent{font-family:var(--fn);font-size:10.5px;font-weight:700;padding:2px 7px;border-radius:3px;flex-shrink:0;margin-top:2px}
.ki-info{background:#F0FDF4;color:var(--green)}
.ki-high{background:var(--blue-3);color:var(--blue)}
.ki-trust{background:#FFF7ED;color:var(--amber)}

/* ── 5-PHASE ROADMAP ── */
#sec-roadmap{background:var(--white)}
.roadmap-steps{display:flex;flex-direction:column;gap:0;margin-top:40px}
.rm-step{display:grid;grid-template-columns:56px 1fr;gap:var(--s3);padding:var(--s4) 0;border-bottom:1px solid var(--line);position:relative}
.rm-step:last-child{border-bottom:none}
.rm-step-left{display:flex;flex-direction:column;align-items:center;gap:8px}
.rm-num{width:40px;height:40px;border-radius:50%;background:var(--blue);display:flex;align-items:center;justify-content:center;font-family:var(--fn);font-size:15px;font-weight:700;color:var(--white);flex-shrink:0}
.rm-line{width:2px;flex:1;background:rgba(0,82,205,.15);min-height:24px}
.rm-step:last-child .rm-line{display:none}
.rm-badge{display:inline-flex;align-items:center;font-family:var(--fn);font-size:11px;font-weight:700;padding:3px 9px;border-radius:4px;background:var(--blue-3);color:var(--blue);margin-bottom:6px}
.rm-title{font-family:var(--fn);font-size:16px;font-weight:700;color:var(--ink);margin-bottom:6px}
.rm-desc{font-size:13.5px;color:var(--ink-2);line-height:1.7;margin-bottom:12px}
.rm-delivs{display:grid;grid-template-columns:1fr 1fr;gap:5px;margin-bottom:10px}
.rm-deliv{display:flex;align-items:flex-start;gap:7px;font-size:12.5px;color:var(--ink-2)}
.rm-deliv::before{content:'→';color:var(--blue);flex-shrink:0;font-weight:700}
.rm-expect{padding:10px 14px;background:var(--blue-3);border-radius:7px;font-size:13px;color:var(--blue);line-height:1.55}
.rm-expect::before{content:'📌 完成后预期：';font-weight:700}

/* Growth Curve */
#sec-growth{background:var(--surface)}
.growth-layout{display:grid;grid-template-columns:1fr 1fr;gap:var(--s7);align-items:center;margin-top:40px}
.gc-bars{display:flex;flex-direction:column;gap:10px}
.gc-bar-row{display:flex;align-items:center;gap:12px}
.gc-bar-label{font-family:var(--fn);font-size:12px;font-weight:700;color:var(--white);width:48px;flex-shrink:0}
.gc-bar-track{flex:1;height:12px;background:rgba(255,255,255,.08);border-radius:6px;overflow:hidden;position:relative}
.gc-bar-fill{height:100%;border-radius:6px;background:linear-gradient(90deg,var(--blue-2),var(--blue));transition:width 1.5s ease}
.gc-bar-note{font-size:12px;color:rgba(255,255,255,.45);font-family:var(--fn);flex-shrink:0;min-width:80px}
.growth-metrics{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.gm{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.1);border-radius:var(--rl);padding:var(--s3);text-align:center}
.gm-val{font-family:var(--fn);font-size:32px;font-weight:700;color:var(--white);line-height:1}
.gm-lbl1{font-size:13px;color:rgba(255,255,255,.55);margin-top:6px}
.gm-lbl2{font-size:12px;color:rgba(255,255,255,.3);margin-top:3px}

/* Enhanced cases */
.case-tags{display:flex;flex-wrap:wrap;gap:5px;margin-bottom:10px}
.ctag{font-family:var(--fn);font-size:11px;padding:3px 9px;border-radius:4px;background:var(--surface);border:1px solid var(--line);color:var(--ink-2)}
.cases-3{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:48px}
.case3-c{border:1px solid var(--line);border-radius:var(--rl);overflow:hidden;transition:box-shadow .2s}
.case3-c:hover{box-shadow:0 8px 24px rgba(0,82,205,.08)}
.case3-head{padding:16px var(--s2);background:var(--surface);border-bottom:1px solid var(--line);text-align:center}
.case3-cat{font-family:var(--fn);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--blue);margin-bottom:8px}
.case3-result{font-family:var(--fn);font-size:28px;font-weight:700;color:var(--ink);margin-bottom:4px}
.case3-name{font-size:12.5px;color:var(--ink-2)}
.case3-body{padding:16px var(--s2)}
.case3-sub{font-size:12px;color:var(--ink-3);margin-bottom:10px}
.case3-desc{font-size:13px;color:var(--ink-2);line-height:1.6;margin-bottom:12px}
.case3-metrics{display:flex;flex-direction:column;gap:6px}
.cm3{display:flex;justify-content:space-between;align-items:center;padding:7px 10px;background:var(--surface);border-radius:6px;border:1px solid var(--line)}
.cm3-val{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--blue)}
.cm3-lbl{font-size:12px;color:var(--ink-2)}

/* Responsive extras */
@media(max-width:1024px){
  .cost-grid{grid-template-columns:1fr}
  .cost-vs{display:none}
  .journey-steps{grid-template-columns:repeat(3,1fr)}
  .journey-steps::after{display:none}
  .kw-grid{grid-template-columns:1fr 1fr}
  .growth-layout{grid-template-columns:1fr}
  .cases-3{grid-template-columns:1fr 1fr}
  .rm-delivs{grid-template-columns:1fr}
}
@media(max-width:960px){
  .journey-steps{grid-template-columns:1fr 1fr}
  .js:last-child{grid-column:span 2}
  .kw-grid{grid-template-columns:1fr}
  .cases-3{grid-template-columns:1fr}
}
@media(max-width:768px){
  .compare-tbl{font-size:12px}
  .compare-tbl th,.compare-tbl td{padding:9px 10px}
  .growth-metrics{grid-template-columns:1fr 1fr}
  .rm-delivs{grid-template-columns:1fr}
  .cases-3{grid-template-columns:1fr}
}
@media(max-width:560px){
  .journey-steps{grid-template-columns:1fr}
  .js:last-child{grid-column:auto}
  .growth-metrics{grid-template-columns:1fr 1fr}
}


/* ── ECOM PLATFORM COMPARE ── */
#sec-platform{background:var(--ink)}
.plat-compare{display:grid;grid-template-columns:1fr auto 1fr;gap:0;border:1px solid rgba(255,255,255,.07);border-radius:var(--rl);overflow:hidden;margin-top:48px}
.plat-col{padding:var(--s5) var(--s4)}
.plat-col-bad{background:rgba(255,255,255,.02)}
.plat-col-good{background:rgba(0,82,205,.1)}
.plat-vs-divider{display:flex;align-items:center;justify-content:center;padding:0 var(--s2);background:rgba(255,255,255,.03);border-left:1px solid rgba(255,255,255,.07);border-right:1px solid rgba(255,255,255,.07)}
.plat-vs-text{font-family:var(--fn);font-size:18px;font-weight:700;color:rgba(255,255,255,.18);writing-mode:vertical-rl}
.plat-badge{display:inline-flex;align-items:center;gap:6px;font-family:var(--fn);font-size:11px;font-weight:700;padding:4px 12px;border-radius:20px;margin-bottom:var(--s2);border:1px solid}
.plat-badge-bad{background:rgba(255,80,80,.1);color:rgba(255,130,130,.8);border-color:rgba(255,80,80,.2)}
.plat-badge-good{background:rgba(0,82,205,.2);color:rgba(100,180,255,.9);border-color:rgba(0,82,205,.3)}
.plat-title{font-family:var(--fn);font-size:18px;font-weight:700;color:var(--white);margin-bottom:var(--s2)}
.plat-items{display:flex;flex-direction:column;gap:6px}
.plat-item{display:flex;align-items:flex-start;gap:8px;font-size:13px;line-height:1.55}
.plat-item-bad{color:rgba(255,255,255,.38)}
.plat-item-bad::before{content:'✗';color:rgba(255,100,100,.6);font-weight:700;flex-shrink:0}
.plat-item-good{color:rgba(255,255,255,.7)}
.plat-item-good::before{content:'✓';color:rgba(100,220,130,.7);font-weight:700;flex-shrink:0}

/* ── BUYER FUNNEL ── */
#sec-funnel{background:var(--white)}
.funnel-wrap{display:grid;grid-template-columns:1fr 1fr;gap:var(--s7);align-items:start}
.funnel-stages{margin-top:var(--s4);display:flex;flex-direction:column;gap:0}
.fs{display:grid;grid-template-columns:56px 1fr;gap:var(--s2);padding:14px 0;border-bottom:1px solid var(--line)}
.fs:first-child{padding-top:0}
.fs:last-child{border-bottom:none}
.fs-ico{width:40px;height:40px;border-radius:50%;background:var(--blue-3);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0}
.fs-stage{font-family:var(--fn);font-size:10.5px;font-weight:700;color:var(--blue);letter-spacing:.08em;text-transform:uppercase;margin-bottom:3px}
.fs-name{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--ink);margin-bottom:4px}
.fs-desc{font-size:13px;color:var(--ink-2);line-height:1.55;margin-bottom:5px}
.fs-kws{display:flex;flex-wrap:wrap;gap:4px}
.fs-kw{font-family:var(--fn);font-size:11px;padding:2px 7px;border-radius:4px;background:var(--blue-3);color:var(--blue);border:1px solid rgba(0,82,205,.15)}
/* Intent diagram right */
.intent-card{background:var(--surface);border:1px solid var(--line);border-radius:var(--rl);overflow:hidden}
.ic-head{padding:14px var(--s3);background:var(--ink);display:flex;align-items:center;justify-content:space-between}
.ic-title{font-family:var(--fn);font-size:12px;font-weight:600;color:rgba(255,255,255,.5)}
.ic-badge{font-family:var(--fn);font-size:10.5px;font-weight:700;padding:3px 9px;border-radius:4px;background:rgba(0,82,205,.4);color:rgba(150,190,255,.9)}
.ic-body{padding:var(--s3)}
.ic-row{display:flex;align-items:center;gap:12px;padding:9px 12px;background:var(--white);border:1px solid var(--line);border-radius:8px;margin-bottom:6px}
.ic-row:last-child{margin-bottom:0}
.ic-intent{font-family:var(--fn);font-size:10.5px;font-weight:700;padding:2px 7px;border-radius:3px;flex-shrink:0;width:52px;text-align:center}
.ii-info{background:#F0FDF4;color:var(--green)}
.ii-nav{background:#FFF7ED;color:var(--amber)}
.ii-comm{background:var(--blue-3);color:var(--blue)}
.ii-trans{background:#F0FDF4;color:var(--green)}
.ic-kw-text{font-family:'Courier New',monospace;font-size:12px;color:var(--ink-2);flex:1}
.ic-page{font-family:var(--fn);font-size:11px;color:var(--ink-3);flex-shrink:0}

/* ── PAGE TYPES ── */
#sec-pagetypes{background:var(--surface)}
.pt-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:48px}
.pt-c{background:var(--white);border:1px solid var(--line);border-radius:var(--rl);overflow:hidden;transition:box-shadow .2s}
.pt-c:hover{box-shadow:0 8px 24px rgba(0,82,205,.08)}
.pt-head{padding:16px var(--s2);border-bottom:1px solid var(--line)}
.pt-ico{font-size:28px;margin-bottom:8px}
.pt-name{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--ink);margin-bottom:3px}
.pt-type{font-size:11.5px;color:var(--blue);font-family:var(--fn);font-weight:600}
.pt-body{padding:var(--s2)}
.pt-desc{font-size:12.5px;color:var(--ink-2);line-height:1.6;margin-bottom:10px}
.pt-items{display:flex;flex-direction:column;gap:4px}
.pt-item{font-size:12px;color:var(--ink-2);display:flex;gap:6px;align-items:flex-start}
.pt-item::before{content:'→';color:var(--blue);flex-shrink:0;font-weight:700}

/* ── SHOPIFY SECTION ── */
#sec-shopify{background:var(--white)}
.shopify-grid{display:grid;grid-template-columns:1fr 1fr;gap:var(--s7);align-items:start}
.shopify-issues{margin-top:var(--s4);display:flex;flex-direction:column;gap:0}
.si{display:grid;grid-template-columns:44px 1fr;padding:12px 0;border-bottom:1px solid var(--line)}
.si:first-child{padding-top:0}
.si:last-child{border-bottom:none}
.si-num{font-family:var(--fn);font-size:11px;font-weight:700;color:var(--ink-3);padding-top:3px}
.si-name{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--ink);margin-bottom:3px}
.si-desc{font-size:13px;color:var(--ink-2);line-height:1.55}
/* Technical checklist panel */
.tech-check{background:var(--surface);border:1px solid var(--line);border-radius:var(--rl);overflow:hidden}
.tc-head{padding:14px var(--s3);background:var(--ink);display:flex;align-items:center;justify-content:space-between}
.tc-title{font-family:var(--fn);font-size:12px;font-weight:600;color:rgba(255,255,255,.5)}
.tc-badge{font-family:var(--fn);font-size:10.5px;font-weight:700;padding:3px 9px;border-radius:4px;background:rgba(0,82,205,.4);color:rgba(150,190,255,.9)}
.tc-body{padding:var(--s3)}
.tc-section{margin-bottom:14px}
.tc-section:last-child{margin-bottom:0}
.tc-cat{font-family:var(--fn);font-size:10px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--blue);margin-bottom:8px}
.tc-item{display:flex;align-items:center;gap:10px;padding:7px 10px;border-radius:7px;background:var(--white);border:1px solid var(--line);margin-bottom:5px}
.tc-item:last-child{margin-bottom:0}
.tc-item-text{font-size:12.5px;color:var(--ink-2);font-family:var(--fn);flex:1}
.tc-status{font-family:var(--fn);font-size:10.5px;font-weight:700;padding:2px 7px;border-radius:3px}
.ts-done{background:#F0FDF4;color:var(--green)}
.ts-warn{background:#FFFBEB;color:var(--amber)}
.ts-fail{background:#FEF2F2;color:var(--red)}

/* ── SERVICES ── */
#sec-services{background:var(--surface)}
.srv-6{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:48px}
.srv-c{background:var(--white);border:1px solid var(--line);border-radius:var(--rl);overflow:hidden;transition:box-shadow .2s,transform .2s}
.srv-c:hover{box-shadow:0 10px 30px rgba(0,0,0,.07);transform:translateY(-2px)}
.srv-ch{padding:16px 20px;border-bottom:1px solid var(--line);display:flex;align-items:flex-start;gap:12px}
.srv-ico{width:40px;height:40px;border-radius:8px;background:var(--blue-3);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0}
.srv-nm{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--ink);margin-bottom:3px}
.srv-tg{font-size:11.5px;color:var(--ink-3)}
.srv-cb{padding:16px 20px}
.srv-desc{font-size:13.5px;color:var(--ink-2);line-height:1.7;margin-bottom:var(--s2)}
.srv-tags{display:flex;flex-wrap:wrap;gap:5px}
.srv-tag{font-family:var(--fn);font-size:11px;padding:3px 8px;border-radius:4px;background:var(--surface);border:1px solid var(--line);color:var(--ink-2)}
.srv-cf{padding:12px 20px;background:var(--surface);border-top:1px solid var(--line);display:flex;align-items:center;justify-content:space-between}
.srv-fit{font-size:12px;color:var(--ink-3);font-family:var(--fn)}
.srv-cta{font-family:var(--fn);font-size:12.5px;font-weight:600;color:var(--blue)}

/* ── ROADMAP ── */
.roadmap-steps{display:flex;flex-direction:column;gap:0;margin-top:40px}
.rm-step{display:grid;grid-template-columns:56px 1fr;gap:var(--s3);padding:var(--s4) 0;border-bottom:1px solid var(--line)}
.rm-step:last-child{border-bottom:none}
.rm-step-left{display:flex;flex-direction:column;align-items:center;gap:8px}
.rm-num{width:40px;height:40px;border-radius:50%;background:var(--blue);display:flex;align-items:center;justify-content:center;font-family:var(--fn);font-size:15px;font-weight:700;color:var(--white);flex-shrink:0}
.rm-line{width:2px;flex:1;background:rgba(0,82,205,.15);min-height:24px}
.rm-step:last-child .rm-line{display:none}
.rm-badge{display:inline-flex;align-items:center;font-family:var(--fn);font-size:11px;font-weight:700;padding:3px 9px;border-radius:4px;background:var(--blue-3);color:var(--blue);margin-bottom:6px}
.rm-title{font-family:var(--fn);font-size:16px;font-weight:700;color:var(--ink);margin-bottom:6px}
.rm-desc{font-size:13.5px;color:var(--ink-2);line-height:1.7;margin-bottom:12px}
.rm-delivs{display:grid;grid-template-columns:1fr 1fr;gap:5px;margin-bottom:10px}
.rm-deliv{display:flex;align-items:flex-start;gap:7px;font-size:12.5px;color:var(--ink-2)}
.rm-deliv::before{content:'→';color:var(--blue);flex-shrink:0;font-weight:700}
.rm-expect{padding:10px 14px;background:var(--blue-3);border-radius:7px;font-size:13px;color:var(--blue);line-height:1.55}
.rm-expect::before{content:'📌 完成后预期：';font-weight:700}

/* ── GROWTH CURVE ── */
.gc-bars{display:flex;flex-direction:column;gap:12px}
.gc-bar-row{display:flex;align-items:center;gap:12px}
.gc-bar-label{font-family:var(--fn);font-size:12px;font-weight:700;color:var(--white);width:48px;flex-shrink:0}
.gc-bar-track{flex:1;height:12px;background:rgba(255,255,255,.08);border-radius:6px;overflow:hidden}
.gc-bar-fill{height:100%;border-radius:6px;background:linear-gradient(90deg,var(--blue-2),var(--blue))}
.gc-bar-note{font-size:12px;color:rgba(255,255,255,.45);font-family:var(--fn);flex-shrink:0;min-width:80px}
.growth-metrics{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.gm{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.1);border-radius:var(--rl);padding:var(--s3);text-align:center}
.gm-val{font-family:var(--fn);font-size:32px;font-weight:700;color:var(--white);line-height:1}
.gm-lbl1{font-size:13px;color:rgba(255,255,255,.55);margin-top:6px}
.gm-lbl2{font-size:12px;color:rgba(255,255,255,.3);margin-top:3px}

/* ── CASES ── */
.cases-3{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:48px}
.case3-c{border:1px solid var(--line);border-radius:var(--rl);overflow:hidden;transition:box-shadow .2s}
.case3-c:hover{box-shadow:0 8px 24px rgba(0,82,205,.08)}
.case3-head{padding:16px var(--s2);background:var(--surface);border-bottom:1px solid var(--line);text-align:center}
.case3-cat{font-family:var(--fn);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--blue);margin-bottom:8px}
.case3-result{font-family:var(--fn);font-size:28px;font-weight:700;color:var(--ink);margin-bottom:4px}
.case3-name{font-size:12.5px;color:var(--ink-2)}
.case3-body{padding:16px var(--s2)}
.case-tags{display:flex;flex-wrap:wrap;gap:5px;margin-bottom:10px}
.ctag{font-family:var(--fn);font-size:11px;padding:3px 9px;border-radius:4px;background:var(--blue-3);color:var(--blue)}
.case3-desc{font-size:13px;color:var(--ink-2);line-height:1.6;margin-bottom:12px}
.case3-metrics{display:flex;flex-direction:column;gap:6px}
.cm3{display:flex;justify-content:space-between;align-items:center;padding:7px 10px;background:var(--surface);border-radius:6px;border:1px solid var(--line)}
.cm3-val{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--blue)}
.cm3-lbl{font-size:12px;color:var(--ink-2)}

/* ── CATEGORIES ── */
#sec-categories{background:var(--white)}
.cat-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:40px}
.cat-c{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:var(--s2);text-align:center;transition:box-shadow .2s}
.cat-c:hover{box-shadow:0 4px 16px rgba(0,82,205,.08)}
.cat-ico{font-size:28px;margin-bottom:8px}
.cat-name{font-family:var(--fn);font-size:13.5px;font-weight:700;color:var(--ink);margin-bottom:4px}
.cat-desc{font-size:12px;color:var(--ink-2);line-height:1.55}

/* ── ROI COMPARE ── */
#sec-roi{background:var(--surface)}
.roi-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:40px}
.roi-c{background:var(--white);border:1px solid var(--line);border-radius:var(--rl);overflow:hidden}
.roi-head{padding:16px;border-bottom:1px solid var(--line);text-align:center}
.roi-channel{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--ink)}
.roi-cost{font-family:var(--fn);font-size:28px;font-weight:700;margin-top:8px;line-height:1}
.roi-body{padding:16px}
.roi-item{display:flex;align-items:flex-start;gap:8px;font-size:13px;color:var(--ink-2);padding:6px 0;border-bottom:1px dashed var(--line)}
.roi-item:last-child{border-bottom:none}
.roi-hl{background:var(--blue-4);border-color:rgba(0,82,205,.15)}
.roi-hl .roi-head{background:var(--blue-4);border-color:rgba(0,82,205,.15)}

/* Responsive extras */
@media(max-width:1024px){
  .plat-compare{grid-template-columns:1fr}
  .plat-vs-divider{display:none}
  .funnel-wrap{grid-template-columns:1fr}
  .pt-grid{grid-template-columns:1fr 1fr}
  .shopify-grid{grid-template-columns:1fr}
  .cases-3{grid-template-columns:1fr 1fr}
  .roi-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:960px){
  .cases-3{grid-template-columns:1fr}
  .roi-grid{grid-template-columns:1fr}
}
@media(max-width:768px){
  .pt-grid{grid-template-columns:1fr 1fr}
  .cat-grid{grid-template-columns:1fr 1fr}
  .rm-delivs{grid-template-columns:1fr}
}
@media(max-width:560px){
  .pt-grid{grid-template-columns:1fr}
  .cat-grid{grid-template-columns:1fr 1fr}
}


/* ── PLG FLYWHEEL ── */
#sec-flywheel{background:var(--surface)}
.flywheel-w{display:grid;grid-template-columns:1fr 1fr;gap:var(--s7);align-items:center;margin-top:48px}
.fw-steps{display:flex;flex-direction:column;gap:0}
.fws{display:flex;gap:var(--s3);padding:16px 0;border-bottom:1px solid var(--line);align-items:flex-start}
.fws:first-child{padding-top:0}
.fws:last-child{border-bottom:none}
.fws-arrow{font-size:20px;flex-shrink:0;margin-top:4px;color:var(--blue)}
.fws-ico{width:44px;height:44px;border-radius:10px;background:var(--blue-3);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0}
.fws-label{font-family:var(--fn);font-size:10px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--blue);margin-bottom:3px}
.fws-name{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--ink);margin-bottom:4px}
.fws-desc{font-size:13px;color:var(--ink-2);line-height:1.55}
/* Flywheel diagram */
.fw-diagram{background:var(--ink);border-radius:var(--rl);padding:var(--s4);text-align:center}
.fw-center{width:80px;height:80px;border-radius:50%;background:rgba(0,82,205,.4);border:2px solid rgba(0,82,205,.6);margin:0 auto var(--s3);display:flex;align-items:center;justify-content:center;font-size:28px}
.fw-title{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--white);margin-bottom:var(--s2)}
.fw-nodes{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-top:var(--s2)}
.fw-node{padding:12px;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.1);border-radius:var(--r);text-align:left}
.fw-node-ico{font-size:16px;margin-bottom:5px}
.fw-node-name{font-family:var(--fn);font-size:12px;font-weight:700;color:var(--white);margin-bottom:3px}
.fw-node-desc{font-size:11.5px;color:rgba(255,255,255,.35);line-height:1.5}

/* ── USER JOURNEY ── */
#sec-journey{background:var(--white)}
.journey-layout{display:grid;grid-template-columns:1fr 1fr;gap:var(--s7);align-items:start}
.journey-stages{display:flex;flex-direction:column;gap:0;margin-top:var(--s4)}
.js{display:grid;grid-template-columns:44px 1fr;padding:14px 0;border-bottom:1px solid var(--line)}
.js:first-child{padding-top:0}
.js:last-child{border-bottom:none}
.js-ico{width:36px;height:36px;border-radius:50%;background:var(--blue-3);display:flex;align-items:center;justify-content:center;font-size:16px;flex-shrink:0}
.js-stage{font-family:var(--fn);font-size:10px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--blue);margin-bottom:3px}
.js-name{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--ink);margin-bottom:4px}
.js-desc{font-size:13px;color:var(--ink-2);line-height:1.55;margin-bottom:5px}
.js-kws{display:flex;flex-wrap:wrap;gap:4px}
.js-kw{font-family:var(--fn);font-size:11px;padding:2px 7px;border-radius:4px;background:var(--blue-3);color:var(--blue);border:1px solid rgba(0,82,205,.15)}
/* Intent map */
.intent-card{background:var(--surface);border:1px solid var(--line);border-radius:var(--rl);overflow:hidden}
.ic-head{padding:14px var(--s3);background:var(--ink);display:flex;align-items:center;justify-content:space-between}
.ic-title{font-family:var(--fn);font-size:12px;font-weight:600;color:rgba(255,255,255,.5)}
.ic-badge{font-family:var(--fn);font-size:10.5px;font-weight:700;padding:3px 9px;border-radius:4px;background:rgba(0,82,205,.4);color:rgba(150,190,255,.9)}
.ic-body{padding:var(--s3)}
.ic-row{display:flex;align-items:center;gap:10px;padding:8px 10px;background:var(--white);border:1px solid var(--line);border-radius:8px;margin-bottom:6px}
.ic-row:last-child{margin-bottom:0}
.ic-intent{font-family:var(--fn);font-size:10.5px;font-weight:700;padding:2px 7px;border-radius:3px;flex-shrink:0;width:48px;text-align:center}
.ii-prob{background:#FEF2F2;color:var(--red)}
.ii-comp{background:#FFF7ED;color:var(--amber)}
.ii-feat{background:var(--blue-3);color:var(--blue)}
.ii-brand{background:#F0FDF4;color:var(--green)}
.ic-kw-text{font-family:'Courier New',monospace;font-size:11.5px;color:var(--ink-2);flex:1}
.ic-page{font-family:var(--fn);font-size:11px;color:var(--ink-3);flex-shrink:0}

/* ── CONTENT TYPES ── */
#sec-contenttypes{background:var(--surface)}
.ct-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:40px}
.ct-c{background:var(--white);border:1px solid var(--line);border-radius:var(--rl);overflow:hidden;transition:box-shadow .2s}
.ct-c:hover{box-shadow:0 8px 24px rgba(0,82,205,.08)}
.ct-head{padding:16px var(--s3);border-bottom:1px solid var(--line)}
.ct-ico{font-size:28px;margin-bottom:8px}
.ct-name{font-family:var(--fn);font-size:14.5px;font-weight:700;color:var(--ink);margin-bottom:3px}
.ct-purpose{font-size:12px;color:var(--blue);font-family:var(--fn);font-weight:600}
.ct-body{padding:var(--s3)}
.ct-desc{font-size:13px;color:var(--ink-2);line-height:1.65;margin-bottom:10px}
.ct-kw-examples{display:flex;flex-direction:column;gap:5px}
.ct-kw{font-family:var(--fn);font-size:11.5px;padding:4px 10px;border-radius:5px;background:var(--surface);border:1px solid var(--line);color:var(--ink-2)}
.ct-impact{font-family:var(--fn);font-size:11px;font-weight:700;padding:3px 8px;border-radius:4px;margin-top:10px;display:inline-block}
.impact-conv{background:#F0FDF4;color:var(--green)}
.impact-traf{background:var(--blue-3);color:var(--blue)}
.impact-link{background:#FFF7ED;color:var(--amber)}

/* ── COMPETITOR STRATEGY ── */
#sec-compete{background:var(--white)}
.compete-layout{display:grid;grid-template-columns:1fr 1fr;gap:var(--s7);align-items:start}
.compete-tactics{display:flex;flex-direction:column;gap:0;margin-top:var(--s4)}
.ct-tac{display:grid;grid-template-columns:44px 1fr;padding:14px 0;border-bottom:1px solid var(--line)}
.ct-tac:first-child{padding-top:0}
.ct-tac:last-child{border-bottom:none}
.ct-tac-num{font-family:var(--fn);font-size:11px;font-weight:700;color:var(--ink-3);padding-top:3px}
.ct-tac-name{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--ink);margin-bottom:3px}
.ct-tac-desc{font-size:13px;color:var(--ink-2);line-height:1.6}
/* Competitor matrix */
.comp-matrix{background:var(--surface);border:1px solid var(--line);border-radius:var(--rl);overflow:hidden}
.cm-head{padding:14px var(--s3);background:var(--ink);display:flex;align-items:center;justify-content:space-between}
.cm-title{font-family:var(--fn);font-size:12px;font-weight:600;color:rgba(255,255,255,.5)}
.cm-badge{font-family:var(--fn);font-size:10.5px;font-weight:700;padding:3px 9px;border-radius:4px;background:rgba(0,82,205,.4);color:rgba(150,190,255,.9)}
.cm-body{padding:var(--s3)}
.cm-row{display:flex;align-items:center;gap:10px;padding:9px 12px;background:var(--white);border:1px solid var(--line);border-radius:8px;margin-bottom:6px}
.cm-row:last-child{margin-bottom:0}
.cm-tactic{font-family:var(--fn);font-size:12px;font-weight:700;color:var(--ink);flex:1}
.cm-difficulty{font-family:var(--fn);font-size:10.5px;font-weight:700;padding:2px 7px;border-radius:4px;flex-shrink:0}
.diff-easy{background:#F0FDF4;color:var(--green)}
.diff-med{background:var(--blue-3);color:var(--blue)}
.diff-hard{background:#FFF7ED;color:var(--amber)}
.cm-value{font-size:11px;color:var(--ink-3)}

/* ── SERVICES ── */
#sec-services{background:var(--surface)}
.srv-6{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:48px}
.srv-c{background:var(--white);border:1px solid var(--line);border-radius:var(--rl);overflow:hidden;transition:box-shadow .2s,transform .2s}
.srv-c:hover{box-shadow:0 10px 30px rgba(0,0,0,.07);transform:translateY(-2px)}
.srv-ch{padding:16px 20px;border-bottom:1px solid var(--line);display:flex;align-items:flex-start;gap:12px}
.srv-ico{width:40px;height:40px;border-radius:8px;background:var(--blue-3);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0}
.srv-nm{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--ink);margin-bottom:3px}
.srv-tg{font-size:11.5px;color:var(--ink-3)}
.srv-cb{padding:16px 20px}
.srv-desc{font-size:13.5px;color:var(--ink-2);line-height:1.7;margin-bottom:var(--s2)}
.srv-tags{display:flex;flex-wrap:wrap;gap:5px}
.srv-tag{font-family:var(--fn);font-size:11px;padding:3px 8px;border-radius:4px;background:var(--surface);border:1px solid var(--line);color:var(--ink-2)}
.srv-cf{padding:12px 20px;background:var(--surface);border-top:1px solid var(--line);display:flex;align-items:center;justify-content:space-between}
.srv-fit{font-size:12px;color:var(--ink-3);font-family:var(--fn)}
.srv-cta{font-family:var(--fn);font-size:12.5px;font-weight:600;color:var(--blue)}

/* ── ROADMAP ── */
.roadmap-steps{display:flex;flex-direction:column;gap:0;margin-top:40px}
.rm-step{display:grid;grid-template-columns:56px 1fr;gap:var(--s3);padding:var(--s4) 0;border-bottom:1px solid var(--line)}
.rm-step:last-child{border-bottom:none}
.rm-step-left{display:flex;flex-direction:column;align-items:center;gap:8px}
.rm-num{width:40px;height:40px;border-radius:50%;background:var(--blue);display:flex;align-items:center;justify-content:center;font-family:var(--fn);font-size:15px;font-weight:700;color:var(--white);flex-shrink:0}
.rm-line{width:2px;flex:1;background:rgba(0,82,205,.15);min-height:24px}
.rm-step:last-child .rm-line{display:none}
.rm-badge{display:inline-flex;align-items:center;font-family:var(--fn);font-size:11px;font-weight:700;padding:3px 9px;border-radius:4px;background:var(--blue-3);color:var(--blue);margin-bottom:6px}
.rm-title{font-family:var(--fn);font-size:16px;font-weight:700;color:var(--ink);margin-bottom:6px}
.rm-desc{font-size:13.5px;color:var(--ink-2);line-height:1.7;margin-bottom:12px}
.rm-delivs{display:grid;grid-template-columns:1fr 1fr;gap:5px;margin-bottom:10px}
.rm-deliv{display:flex;align-items:flex-start;gap:7px;font-size:12.5px;color:var(--ink-2)}
.rm-deliv::before{content:'→';color:var(--blue);flex-shrink:0;font-weight:700}
.rm-expect{padding:10px 14px;background:var(--blue-3);border-radius:7px;font-size:13px;color:var(--blue);line-height:1.55}
.rm-expect::before{content:'📌 完成后预期：';font-weight:700}

/* ── GROWTH CURVE ── */
.gc-bars{display:flex;flex-direction:column;gap:12px}
.gc-bar-row{display:flex;align-items:center;gap:12px}
.gc-bar-label{font-family:var(--fn);font-size:12px;font-weight:700;color:var(--white);width:48px;flex-shrink:0}
.gc-bar-track{flex:1;height:12px;background:rgba(255,255,255,.08);border-radius:6px;overflow:hidden}
.gc-bar-fill{height:100%;border-radius:6px;background:linear-gradient(90deg,var(--blue-2),var(--blue))}
.gc-bar-note{font-size:12px;color:rgba(255,255,255,.45);font-family:var(--fn);flex-shrink:0;min-width:90px}
.growth-metrics{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.gm{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.1);border-radius:var(--rl);padding:var(--s3);text-align:center}
.gm-val{font-family:var(--fn);font-size:32px;font-weight:700;color:var(--white);line-height:1}
.gm-lbl1{font-size:13px;color:rgba(255,255,255,.55);margin-top:6px}
.gm-lbl2{font-size:12px;color:rgba(255,255,255,.3);margin-top:3px}

/* ── CASES ── */
.cases-3{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:48px}
.case3-c{border:1px solid var(--line);border-radius:var(--rl);overflow:hidden;transition:box-shadow .2s}
.case3-c:hover{box-shadow:0 8px 24px rgba(0,82,205,.08)}
.case3-head{padding:16px var(--s2);background:var(--surface);border-bottom:1px solid var(--line);text-align:center}
.case3-cat{font-family:var(--fn);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--blue);margin-bottom:8px}
.case3-result{font-family:var(--fn);font-size:28px;font-weight:700;color:var(--ink);margin-bottom:4px}
.case3-name{font-size:12.5px;color:var(--ink-2)}
.case3-body{padding:16px var(--s2)}
.case-tags{display:flex;flex-wrap:wrap;gap:5px;margin-bottom:10px}
.ctag{font-family:var(--fn);font-size:11px;padding:3px 9px;border-radius:4px;background:var(--blue-3);color:var(--blue)}
.case3-desc{font-size:13px;color:var(--ink-2);line-height:1.6;margin-bottom:12px}
.case3-metrics{display:flex;flex-direction:column;gap:6px}
.cm3{display:flex;justify-content:space-between;align-items:center;padding:7px 10px;background:var(--surface);border-radius:6px;border:1px solid var(--line)}
.cm3-val{font-family:var(--fn);font-size:14px;font-weight:700;color:var(--blue)}
.cm3-lbl{font-size:12px;color:var(--ink-2)}

/* ── SaaS TYPES ── */
#sec-types{background:var(--white)}
.type-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:40px}
.type-c{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:var(--s3);transition:box-shadow .2s}
.type-c:hover{box-shadow:0 4px 16px rgba(0,82,205,.08)}
.type-ico{font-size:28px;margin-bottom:8px}
.type-name{font-family:var(--fn);font-size:13.5px;font-weight:700;color:var(--ink);margin-bottom:4px}
.type-desc{font-size:12px;color:var(--ink-2);line-height:1.55}

/* Responsive */
@media(max-width:1024px){
  .flywheel-w{grid-template-columns:1fr}
  .journey-layout{grid-template-columns:1fr}
  .compete-layout{grid-template-columns:1fr}
  .ct-grid{grid-template-columns:1fr 1fr}
  .cases-3{grid-template-columns:1fr 1fr}
}
@media(max-width:960px){
  .cases-3{grid-template-columns:1fr}
  .ct-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:768px){
  .ct-grid{grid-template-columns:1fr}
  .type-grid{grid-template-columns:1fr 1fr}
  .rm-delivs{grid-template-columns:1fr}
  .fw-nodes{grid-template-columns:1fr}
}
@media(max-width:560px){
  .type-grid{grid-template-columns:1fr 1fr}
}


/* ══ CONSULTATION POPUP ══ */
#consult-popup-overlay{position:fixed;inset:0;background:rgba(17,19,24,.75);backdrop-filter:blur(8px);z-index:999;opacity:0;visibility:hidden;transition:opacity .25s,visibility .25s;display:flex;align-items:center;justify-content:center;padding:20px}
#consult-popup-overlay.show{opacity:1;visibility:visible}
#consult-popup{background:#fff;border-radius:20px;width:100%;max-width:520px;max-height:90vh;overflow-y:auto;box-shadow:0 30px 80px rgba(0,0,0,.3);transform:scale(.94) translateY(20px);transition:transform .3s cubic-bezier(.16,1,.3,1);position:relative}
#consult-popup-overlay.show #consult-popup{transform:scale(1) translateY(0)}
.cp-close{position:absolute;top:14px;right:14px;width:36px;height:36px;border-radius:50%;border:none;background:#F3F5F7;color:#555E6C;cursor:pointer;display:flex;align-items:center;justify-content:center;font-size:18px;font-weight:600;transition:all .15s;z-index:5}
.cp-close:hover{background:#E4E8ED;color:#111318}
.cp-head{padding:28px 32px 20px;background:linear-gradient(135deg,#0052CD,#1a68e0);color:#fff;border-radius:20px 20px 0 0;position:relative;overflow:hidden}
.cp-head::before{content:'';position:absolute;top:-40px;right:-40px;width:140px;height:140px;border-radius:50%;background:rgba(255,255,255,.08)}
.cp-label{display:inline-flex;align-items:center;gap:6px;padding:4px 10px;background:rgba(255,255,255,.2);border-radius:20px;font-family:'DM Sans',sans-serif;font-size:11px;font-weight:700;color:rgba(255,255,255,.95);margin-bottom:10px;letter-spacing:.05em;position:relative}
.cp-title{font-family:'DM Serif Display','Noto Serif SC',serif;font-size:22px;font-weight:400;color:#fff;line-height:1.25;margin-bottom:6px;position:relative}
.cp-title em{font-style:italic;color:#FFD580}
.cp-sub{font-size:13px;color:rgba(255,255,255,.75);line-height:1.65;position:relative}
.cp-body{padding:24px 32px 28px}
.cp-row{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:12px}
.cp-group{display:flex;flex-direction:column}
.cp-group.full{grid-column:1/-1}
.cp-label-2{font-family:'DM Sans',sans-serif;font-size:12px;font-weight:600;color:#111318;margin-bottom:5px}
.cp-req{color:#DC2626;margin-left:2px}
.cp-inp,.cp-sel,.cp-ta{width:100%;padding:10px 13px;border:1.5px solid #E4E8ED;border-radius:8px;font-family:'DM Sans','Noto Sans SC',sans-serif;font-size:13.5px;color:#111318;background:#fff;outline:none;transition:border-color .15s,box-shadow .15s;box-sizing:border-box}
.cp-inp:focus,.cp-sel:focus,.cp-ta:focus{border-color:#0052CD;box-shadow:0 0 0 3px rgba(0,82,205,.1)}
.cp-sel{-webkit-appearance:none;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='7' viewBox='0 0 12 7'%3E%3Cpath fill='%23555' d='M6 7L0 0h12z'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 13px center;padding-right:34px}
.cp-ta{resize:vertical;min-height:68px;line-height:1.55}
.cp-trust{margin:14px 0 10px;padding:10px 14px;background:#EEF4FF;border-radius:8px;font-size:12px;color:#0052CD;line-height:1.55;display:flex;align-items:flex-start;gap:8px}
.cp-trust-ico{flex-shrink:0;font-size:13px}
.cp-submit{width:100%;padding:12px;background:#0052CD;border:none;border-radius:8px;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:700;color:#fff;cursor:pointer;transition:background .15s;margin-top:6px}
.cp-submit:hover{background:#1a68e0}
.cp-alt{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-top:12px;padding-top:14px;border-top:1px solid #E4E8ED}
.cp-alt-btn{padding:10px;border:1.5px solid #E4E8ED;border-radius:8px;background:#fff;font-family:'DM Sans',sans-serif;font-size:12.5px;font-weight:600;color:#555E6C;cursor:pointer;transition:all .15s;text-decoration:none;text-align:center;display:flex;align-items:center;justify-content:center;gap:5px}
.cp-alt-btn:hover{border-color:#0052CD;color:#0052CD}
.cp-success{display:none;text-align:center;padding:40px 20px}
.cp-success.show{display:block}
.cp-meta{text-align:center;font-size:11px;color:#9AA3B0;margin-top:10px;font-family:'DM Sans',sans-serif}
@media(max-width:520px){
  #consult-popup{max-height:95vh}
  .cp-head{padding:22px 22px 16px}
  .cp-title{font-size:19px}
  .cp-body{padding:18px 22px 22px}
  .cp-row{grid-template-columns:1fr}
  .cp-alt{grid-template-columns:1fr}
}

.foot-inner{max-width:var(--max-w);margin:0 auto;padding:0 var(--pad)}
.foot-grid{
  display:grid;grid-template-columns:280px 1fr 1fr 1fr;
  gap:var(--s5);padding-bottom:var(--s5);
  border-bottom:1px solid rgba(255,255,255,.07)
}
.foot-brand-name{font-family:var(--fn);font-size:18px;font-weight:700;color:var(--white);margin-bottom:10px;display:flex;align-items:center}
.foot-brand-name span{color:var(--blue);font-size:22px}
.foot-brand-desc{font-size:12.5px;color:rgba(255,255,255,.3);line-height:1.75;max-width:220px}
.foot-col-title{font-family:var(--fn);font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.25);margin-bottom:var(--s2)}
.foot-link{display:block;font-size:13px;color:rgba(255,255,255,.45);padding:5px 0;transition:color .2s}
.foot-link:hover{color:rgba(255,255,255,.85)}
.foot-bottom{
  padding-top:var(--s3);display:flex;align-items:center;
  justify-content:space-between;flex-wrap:wrap;gap:var(--s2)
}
.foot-copy{font-size:12px;color:rgba(255,255,255,.2);font-family:var(--fn)}
@media(max-width:1024px){
  .foot-grid{grid-template-columns:1fr 1fr;gap:var(--s4)}
}
@media(max-width:768px){
  .foot-grid{grid-template-columns:1fr}
}

body.xpanse-landing-page{
  font-size:16px;
  font-weight:400;
  letter-spacing:normal;
  line-height:1.65;
}
.xpanse-contact-form-service{
  display:block;
}

.xpanse-contact-form-service-light{
  display:block;
}

.xpanse-contact-form-service-light .cf-lbl{
  color:rgba(17,19,24,.58);
}

.xpanse-contact-form-service-light .cf-inp,
.xpanse-contact-form-service-light .cf-sel,
.xpanse-contact-form-service-light .cf-ta{
  background:#fff;
  border:1px solid var(--line);
  color:var(--ink);
}

.xpanse-contact-form-service-light .cf-inp::placeholder,
.xpanse-contact-form-service-light .cf-ta::placeholder{
  color:var(--ink-3);
}

.xpanse-contact-form-service-light .cf-inp:focus,
.xpanse-contact-form-service-light .cf-sel:focus,
.xpanse-contact-form-service-light .cf-ta:focus{
  border-color:rgba(0,82,205,.38);
}

.xpanse-contact-form-service-light .cf-sel option{
  background:#fff;
  color:var(--ink);
}

.xpanse-form-status-service-light{
  margin-bottom:12px;
  padding:12px 14px;
  border-radius:8px;
  font-size:13px;
  line-height:1.6;
  border:1px solid var(--line);
  background:var(--surface);
  color:var(--ink-2);
}

.xpanse-form-status-service-light.is-success{
  border-color:rgba(0,82,205,.18);
  background:var(--blue-4);
  color:var(--blue);
}

.xpanse-form-status-service-light.is-error{
  border-color:rgba(184,54,47,.16);
  background:#fff4f2;
  color:#b8362f;
}

.xpanse-form-status-service{
  margin-bottom:12px;
  padding:12px 14px;
  border-radius:8px;
  font-size:13px;
  line-height:1.6;
  border:1px solid rgba(255,255,255,.18);
  background:rgba(255,255,255,.12);
  color:rgba(255,255,255,.82);
}

.xpanse-form-status-service.is-success{
  border-color:rgba(255,255,255,.26);
  background:rgba(255,255,255,.18);
  color:var(--white);
}

.xpanse-form-status-service.is-error{
  border-color:rgba(255,193,193,.28);
  background:rgba(144,18,18,.18);
  color:#ffe1e1;
}

.xpanse-contact-form-hero-service{
  display:block;
}

.xpanse-form-status-hero-service{
  margin-bottom:12px;
  padding:12px 14px;
  border-radius:8px;
  font-size:13px;
  line-height:1.6;
  border:1px solid var(--line);
  background:var(--surface);
  color:var(--ink-2);
}

.xpanse-form-status-hero-service.is-success{
  border-color:rgba(0,82,205,.18);
  background:var(--blue-4);
  color:var(--blue);
}

.xpanse-form-status-hero-service.is-error{
  border-color:rgba(184,54,47,.16);
  background:#fff4f2;
  color:#b8362f;
}

.xpanse-contact-form-contact-main{
  display:block;
}

.xpanse-form-status-contact-main{
  margin-bottom:18px;
  padding:12px 14px;
  border-radius:8px;
  font-size:13px;
  line-height:1.6;
  border:1px solid var(--line);
  background:var(--surface);
  color:var(--ink-2);
}

.xpanse-form-status-contact-main.is-success{
  border-color:rgba(0,82,205,.18);
  background:var(--blue-4);
  color:var(--blue);
}

.xpanse-form-status-contact-main.is-error{
  border-color:rgba(184,54,47,.16);
  background:#fff4f2;
  color:#b8362f;
}

.xpanse-contact-form-newsletter{
  display:block;
}

.xpanse-form-status-newsletter{
  margin-bottom:14px;
  padding:12px 14px;
  border-radius:8px;
  font-size:13px;
  line-height:1.6;
  border:1px solid rgba(255,255,255,.15);
  background:rgba(255,255,255,.08);
  color:rgba(255,255,255,.85);
}

.xpanse-form-status-newsletter.is-success{
  border-color:rgba(150,200,255,.35);
  background:rgba(0,82,205,.25);
  color:var(--white);
}

.xpanse-form-status-newsletter.is-error{
  border-color:rgba(255,193,193,.28);
  background:rgba(144,18,18,.18);
  color:#ffe1e1;
}